3D sales boost UK cinema despite drop in ticket numbers

Last year there is decline in the number of cinema visits. There is increase in box office receipts can be explained by the impact of 3D premium ticket pricing.

According to British Film Institute report Box office receipts reached £988m in 2010.This year sale is increased 5% from last years sale.

But cinema admissions were down 2% on the previous year, with a figure of 169.2 million.

UK films, including co-productions, accounted for 24% of the market. The top film at the UK box office last year was Toy Story 3, grossing £73.7m.

The top 100 films earned 90% of the gross box office.